Imagine what your life would be like if your mother was the CEO of a global company. Instead of just helping with your homework, she could provide the type of advice that would propel your career and allow you to overcome the many stumbling blocks that keep people from fulfilling their full potential at work. That’s the idea behind MOM.B.A. Essential Business Advice from One Generation to the Next by Karyn Schoenbart, CEO of The NPD Group, a global provider of information and advisory services.
MOM.B.A. is an insider’s guide to career success based on Schoenbart’s “lessons” to her daughter Danielle, now an established businesswoman in her own right. The book is filled with wise advice, personal anecdotes, and brief commentary from a wide range of top executives. What makes this book special is Schoenbart’s candor and engaging sense of humor as she reveals the problems, decisions, and ultimate triumphs that led her from market research project director to international business leader. Whether she is discussing the importance of first impressions, the most effective ways to build professional relationships, or techniques for managing a team, Schoenbart is the ideal mentor for people at all stages of their business journey.