Join us for an evening with Long Island author Hilary Topper as she speaks about and signs copies of her new book, Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business.
About the book:
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire.
She teaches you how to:
- build an integrated marketing plan.
- use social media marketing.
- recruit ambassadors for your brand.
- integrate IoT and wearable tech.
- create compelling blog and social content.
- increase your SEO.
- use public relations, direct mail, and email marketing to tie together the entire process.
With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
*Though it is not necessary to officially RSVP,
it does help us estimate how many people to expect.